Do not worry about mispelling Bosch Bosh. You are not alone. About one out of ten searchers will accidentally search for a “Bosh Mixer” or “Bosh Ultimate Bread Machine.”
This is because Bosch, pronounced “bosh,” is not an English word. It is named after Robert Bosch, a German inventor who originally had created a product called the magneto ignition system.
He brought his inventions, ideas, and company to the United States in 1906, just over 100 years ago. Surely he had groaned more than once at native English speakers spelling it “Bosh” for years.
The brand name Bosch strikes an image of superior quality over competing mixers, dough mixers, bread machines and other small to large home appliances. It begins with its roots in fine German engineering. The Germans have had a reputation for a long time for attention to detail and superior mechanical construction for all things motorized.
When Robert Bosch created a predecessor to the modern spark plug, it was done with the principle of adding a spark of intuition to current ideas to come up with something great. This same principle has been employed in Bosch’s business model from day one.
What’s more, Robert Bosch had insisted that the profits from the sale of all Bosch appliances would be put into charitable causes, a decree that lives on to the present. So the next time you buy a Bosch mixer, slicer, shredder, or any appliance, you can feel satisfaction that you are not only getting a great product, but supporting a good cause.
So when you are looking for the top of the line or a competitively priced kitchen appliance, Bosch is at the top of the list. Their bread machines, mixers, blenders, and food processors are sturdy, dependable and well worth the price. Consider Bosch when the time comes to replace any kitchen appliance.
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